When Hamilton finally unveils the prank the (often caught) cheater is confused and bewildered when they become aware that they've been taken in by a ruse. However, the cheatee' having previously been contacted, is in fact listening silently to the entire call on the another line. Finally this casual probing leads to where he or she would like the roses delivered too. During the call, Marie will ask the alleged cheater questions that might reveal information about their 'relationship', to better help understand the nature of it.

Marie acts as if she's calling from a floral company and offers the alleged cheater a free dozen roses in a beautiful crystal vase. After hearing the nature of their story they then begin to place a call to the suspected cheater. Hamilton & Marie take calls from listeners who are in cheating relationships. The show is written and produced by National Radio Hall of Fame personality, Sean “Hollywood” Hamilton, and is hosted by himself along with his 'no-nonsense' sidekick Marie.

Hollywood Hamilton's War of the Roses is one of the most listened-to and highest-rated radio features in New York City.

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